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Bridge City Investments wanted a logo that conveyed power and structure about their investment company. I was on contracted to design a logo for them that would achieve this goal. I submitted this logo due to its concept of a bridge with girders that represented structure as well as power. The girders not only hold the logo together but they also distribute a tremendous amount of force in supporting the weight of the bridge.
I also enjoyed the perspective of the bridge in that it seemed to be moving into the future giving the feeling of a progressive company while the city backdrop gave it more of an industry flare.
The logo is much more complex then many I have done but I did stay in the two-color motif. In my mind two colors is the maximum that any logo should consist of in its base form. The client was very pleased with the final outcome and impressed with my thought process behind designing for their company as if it was my own. Another reason why entrepreneurs make the best brand consultants.