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Scrubs Indigo is a new comer to the market of making scrubs. They are offering more, so much more, for your dollar. I love start up companies cause I can really get my branding brain going. Unlike its competitors we wanted to convey a lot in a few simple lines and curves. A logo is basically lines and curves put together to tell someone who you are.
Design:
The color choice was obvious since indigo is a nice shade of blue but how do we get some congruency to help communicate the companies’ personality. A company is like a person and is perceived by the public as such so we need to start them off on the right foot. I wanted something soothing and friendly. So nice smooth font was needed as a starting base and as I worked my sketchbook I wondered how indigo was made. Since this new material they are using is environmentally friendly I hoped it was not made for the whiskers of your common house cat.
What is Indigo:
Well as it turns out the color indigo is made from a several plants in the genus Indigofera. Some people may have thought that I just through some leaves on a word and called it a day but that’s just not me. I went and researched what this plant looked like and even though it has green leaves just like many other plants, photosynthesis and all, I used the color and combined it with the leaves of the plant to come up with this wonderful logo.

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Clean Clean Clean:
So we needed the logo to be clean. I mean who uses scrubs? Hospitals and other such facilities and they want their scrubs to be clean. So I used a lot of white in the logo to offer familiarity to the clients these people will be marketing to.
Competition:
After researching some of the competitor’s logos I was amazed at how far off they were from a real branding idea. The logos were powerful, forceful and almost scary. Not something that went well with the product. They where also complex and difficult to screen on the products leaving me to surmise that this company is going to fair well with this little piece of work I did for them. Placing this logo against its competitors made you want to run screaming from the mean ole competitor logo to this loving warm piece of work.
Its just a logo:
Yes its just the piece of art that will forever be associated with your company. It is just something you are going to hopefully not feel “stuck with” years down the line. It is just your first impression and your company name. It is really the door opener and the deal sealer. And yes it is just a logo.
Micrologo:
These are becoming more and more popular due to the web 2.0 market. You see the web 2.0 market had a limited amount of space to brand with and could not show the entire logo in the area allowed. Because of this we have scene the emergence of the micrologo. While it may not seem pertinent to need one for companies that are not primarily on the web people respond to their environment and their perceptions change when their daily habits change. If you want to stay in the game you have to appear to be up with the times and a micrologo can do this for your company.