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So we had a logo. A great logo I might add but we needed something to make an impression and the company came back to me for this. I decided that we needed an intro video.
Why a video?
Well first off it is the only thing that works on an iphone (no flash) and if you can tell I am Iphone sensitive. Also with new higher bandwidths being commonplace video has become more popular. The graphics look much better and the whole presentation flows with a new level of gracefulness. Coming from a background of Flash it would have been easier for me to produce something in Flash but that’s not what we needed and so I sat down and got knee deep in After Effects.
I feel in love by the way.
Concept:
To rock. Well to grow the fact that it rocks was just an added benefit. I wanted the whole thing to start simple and grow to something more complex. The music. The text. The graphic. Everything. Then bring it all home with a nice presentation of the logo.
Design:
Using the colors of the logo and the concept of plants the progressions was natural. It took some time to create this wonderful piece of work but it was well worth it.
Conclusion:
If I was competing against this company I would be getting my behind in gear because they know the value of good design and I believe it will likely pay off big when they go before companies who are not used to such a professional appearance.
Design opens the door and closes the deal the rest is up to you.